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Aveda’s unwavering commitment to environmental preservation extends to all of its print and packaging materials. They presented RPM with the challenge: use only 100% post consumer recycled materials, minimize use of plastics, rubber or other virgin materials. Meeting Aveda’s environmentally-responsible requirements took some significant planning and research. RPM delivered on our promise of using 100% recycled materials and worked diligently to insure that soy-based inks and other non-toxic inks were used. |
